Link leads to page providing the research criteria as well as a pdf with snapshots of each archetype. Ive read sally hogshead s fascinate twice in the last 12 hours. Once you have your result, you can find additional tips in the book fascinate to get more indepth action steps. Fascination advantage personality test sally hogshead how. One of the top 10 brand gurus in the world in 2015, she went on to measure 700,000 consumers with the science of fascination. Find out what makes you intensely valuable to others, so the world will see you at your best. Hank the cowdog, which is about 23,000 words long and has an average atos book level of 4. Sally hogshead now has had 70,000 people take the test. How to fascinate with sally hogshead home facebook. Sally s book gives you the tools, clarity and positioning to own your brand.
Ive also cut down on my consumption of meat and animal produce exponentially without it throwing my health out of whac. I found the fscore brand personality test which gives you your primary, secondary and dormant triggers out of the seven fascination triggers. Joe polishs genius network and piranha marketing, inc. Sally hogshead believes the greatest value you can add is to become more of yourself. The fascination personality test, created by sally hogshead, is different. While the university you attend should be the biggest factor in where you decide to go to school, its hard to deny the importance of the surrounding city. A nonfiction book study unit is designed for teachers of students reading written in bone. Trusted by fortune 500 companies, entrepreneurs and culture leaders. The only personality test to show you how to grow your confidence, increase your. A beginners guide to cruelty free animal testing taylor magazine. This book is a fascinating read of sally hogshead s amazing experiences that have shaped the information and research within it. She began to see specific and interesting patterns that all centered on one element.
Apr 26, 2016 sally s book gives you the tools, clarity and positioning to own your brand. Her campaigns for brands such as mini cooper, nike, godiva and cocacola have fascinated millions of consumers. And if you want to take the test as well, go take the fscore test. Highly enjoyable look at what has grabbed people through the ages. Fascination is the most powerful force of attraction, drawing customers into a state of. Sally hogshead is a bright, witty woman who delivers with a personal style that i find very appealing. The stepbystep fascinate system reveals how to make any brand, message, or idea impossible to resist. The book represents three years of sallys research team, and explores the 7 universal triggers of fascination. Awardwinning consultant and speaker sally hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology.
Better yet if the book is both applicable to marketers and in interesting read. She is an international keynote speaker, with proprietary research published by both harpercollins and penguin. Book sally hogshead for speaking, events and appearances. Using her sciencebased fascinate system, she teaches how to instantly persuade and captivate in. Fascination is really about remembering who you are. As an entrepreneur as all artists are, i know i have to market my services and get really clear and specific about what exactly im marketingthat is, my brand. The 7 advantages of fascination with sally hogshead genius. This was a great episode and it resonated so much with me i feel like ive been tuning into fascination in a sort of instinctive, not very focused way and this put so much of it into words and concrete ideas.
Everyday low prices and free delivery on eligible orders. However, im a sucker for anyone who has an interesting bigpicture idea about how the world works. The author, sally hogshead, does a great job of weaving entertaining stories into this book. Sally hogshead is the chief fascination officer of fascinate, inc. Created by sally hogshead, the 28question test could help. Worldclass branding expert hogshead has discovered a new way to measure how people perceive your communication. I took the brand fascination test and it changed everything for me. Jul 31, 2014 buy how the world sees you harpsc by hogshead, sally isbn.
Your 7 triggers to persuasion and captivation has been translated into over a dozen languages. Nov 15, 2016 sally hogshead is a multiple ny times best selling author, professional speaker, chief executive officer of fascinate, inc and a former advertising executive that helps you understand how to stand out by understanding how the world sees you. The stories themselves work in the finest tradition of teaching and passing on history, as most of us learn best that way. With her fascinate system, sally hogshead turned her worldclass branding experience into a marketing system for underdogs. How to make your brand impossible to resist by sally hogshead. Hogshead appears in media such as the today show and live with kelly and michael, and has been featured as one of the top five speakers in the u.
Innovation, passion, power, prestige, trust, mystique and alert. Master marketer sally hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. Mar 07, 2012 hogshead challenges her audience to unlearn being boring, rather than become extraordinary. Your customized online report, based on sally hogshead s extensive research on what fascinates listeners, will reveal how you fascinate others, including your top two fascination advantages in communication the personality archetypes you need on your team to optimize your success the five words to describe your personality. This extensively revised and updated edition includes hogsheads latest research on the science of fascination.
Elk blood, opium and aphrodisiacs some brands are fascinating, they bewitch their users to cut through product and advertising clutter with magnetic appeal the word fascinate is derived from latin fascinare, meaning to bewitch. The science of fascination is based on sally s decade of research with dozens of fortune 500 teams, hundreds of small businesses, and over a thousand c. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. How to be fascinating with sally hogshead marie forleo. How to fascinate with sally hogshead about facebook. Fascinate, a book written by sally hogshead, is the topic of todays marietv where well dig into the topic of fascination and how its a state of intense emotional focus where people are just. Sally hogshead delivers with fascinate, which reminds me of books like seth godins linchpin, the heath brothers made to stick, and malcolm gladwells books. It measured how people interact with brands, and the different communication styles humans respond to. The science of fascination is based on hogshead s decade of research with 250,000 initial participants, including dozens of fortune 500 teams, hundreds of small businesses, and over a thousand clevel. Original rockstar photo from shutterstock, modified using picmonkey. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that. Your customized online report, based on sally hogsheads.
Sally hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most awardwinning advertising copywriter in the u. Sally created the fascinate test, the worlds first personal brand test, measuring your most fascinating and impressive qualities. Sally s book looks like its going to be my very first kindle purchase. Fascination is the most powerful way to capture an audience and influence behavior. Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your products, or your services. Our personality test is based on 6 years of research into the science of fascination, and over 700,000 participants.
It is a wellwritten and thought out story as well as an impactful reference book that is a fun read and is easy apply to any situation. The fascinate test was created by new york times bestselling author and worldclass branding expert, sally hogshead. His 35 years of rigorous, evidencebased research, along with a threeyear program of study on what moves people to change behavior, has resulted in this highly. Its easy to live in a bubble while youre in college, but with how welcoming and collegefriendly. Unlike myersbriggs or strengthsfinder, this test doesnt measure how you see the world but how the world sees you. Buried lives of jamestown and colonial maryland by sally m. Since then, ive read both of her books fascinate and her earlier book, how the world sees you, and ive been quietly following her since. She believes that a person is capable of evoking fascination within nine seconds of communication. Listen to fascinate, revised and updated by sally hogshead for free with a 30 day free trial.
She stresses the importance of fascination, saying, when customers are fascinated by you and your message, theyre more likely to trust, believe. Because of that i was able to take the test twice a week apart so i would have very little. How to fascinate looking at various personality types sally hogshead sacramento team building adventures for small and large groups team building events in sacramento have never been more fun. You may be able to use these ideas to get a better handle on your prospect, or yourself.
Sally hogshead fascination assessment test insiders. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behaviorfascinationand how. Connect deeper and more easily to colleagues, friends and family. What triggers fascination, and how do companies, people, and ideas put those triggers. Robert cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Your 7 triggers to persuasion and captivation by sally hogshead fascination scale avoidance youll take steps to avoid tv commercials disinterest you might leave the room during a commercial break to grab a bite neutrality you dont really care if you watch the commercial or not.
She writes it in a witty, breezy way that keeps the insights coming and the plot moving. The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to. What i love about fascinate amazon link in particular is how sally breaks the large concepts down into simple and understandable ideas. Sally hogshead your personality breakthrough personal. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner. Combining original case studies with awardwinning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This is a transformative work, a beautifully written book that will forever change the way you see the world. Sally hogshead, the 7 triggers of fascination and personal. Sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. The book came out of research that she started in 2006, in which she had over 100,000 people take personality tests.
Once you know what makes you valuable to others, you are more authentic and confident in manner. Sally hogshead s new system will provide a test to see yourself as the world sees you. If you are a fan of doing personality tests and want to discover who you truly are, why dont you try the fascinate test. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Sally has included interesting asides throughout the book some insider knowledge, some provocative insights, and some just for fun facts. If you havent read fascinate by sally hogshead go out and grab yourself a copy. Fascinate, revised and updated by hogshead, sally ebook. Buy sally hogshead ebooks to read online or download in pdf or epub on your pc, tablet or mobile device. This book includes a private code to unlock one free fascination advantage personality test. The fascinate test is based on a commissioned study by kelton global. Sallys book gives you the tools, clarity and positioning to own your brand. Fascinate fscore test after watching how to fascinate sally hogshead i was fascinated and curious about the seven fascination triggers. Creator of the fascination personality assessment, the worlds first personality assessment that measures how the world sees you, sally brings fascinating insight into the science of fascination, its.
Love sally hogshead and her wisdom and her passion for this topic. I believe that for the foreseeable future, fascination will remain an art, but sally hogshead removed the mystery out of it and put it on a solid path. Sally hogshead s team has identified 49 different personality archetypes. Fascinate, revised and updated by sally hogshead audiobook. Walker carolrhoda books, lerner publishing group, 2009. If youve already done a test such as myersbriggs or disc or strengthsfinder, you have a. Fascination is arguably the most powerful of product attachments. Sally created the fascinate system after working as a copywriter and creative director for the worlds most loved brandsincluding nike, coca cola, mini cooper, and godiva. How to make the most out of your chipotle burrito bowl. Your customized online report, based on sally hogshead s extensive research on what fascinates listeners, will reveal how you fascinate others, including.
Quiz on the name of this book is secret by pseudonymous bosch what was the decription of the smell that came from the magicians house when he died. In our research with hundreds of groups, weve seen that the top teams arent built around similarities, but around differences. When you fascinate someone, they cant stop thinking about you and your message. If you are not creating a negative response from somebody, youre probably not very fascinating to anybody. To become more successful you do not have to change who you areyou have to become more of who you are. This is the work section where the reader gets to step into the discovery zone by applying these fascination concepts to hisher own brand, product, or service. Fascinate was all about brands and how different companies create messages that earn the intense interest of their consumer or their prospect. How to make your brand impossible to resist by sally hogshead i dont remember how i discovered this book, but im glad i did. Shes an amazing and engaging speaker, and that translates well into her books. Buy how the world sees you harpsc by hogshead, sally isbn. Influence, the classic book on persuasion, explains the psychology of why people say yes and how to apply these understandings. The fascinate test was created by new york times bestselling author and world class branding expert, sally hogshead.
Fascinate, revised and updated sally hogshead hardcover. How the world sees you taps into sally hogshead s decade of research to reveal who you are, at your best. A beginners guide to cruelty free, for the people who want to make a difference but dont know where to start ive been crusading the world of ethical consumerism since early 2015. She first appeared on my radar when i was starting fetchlight and i received a promo code for free indepth fascination personality test results. The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. This is the first sciencebased personal brand test. Hundreds of corporations and small businesses use the. Sally hogshead difference between fascinate and revised. It was evident as we worked together on the ideas that became fascinate, sally s groundbreaking book.
When you stop trying to be all things to all people, you can stop worrying about being liked and start building relationships that allow you to be loved. In the book sally explains how fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. In addition to being the bestselling author of how the world sees you and fascinate, sally hogshead is the creator of the fascination advantage assessment, the first personality test based on branding principles not psychology and developed through research of. Fascinate how to make your brand impossible to resist. With this combination package you will learn your most compelling traits in your profile and be given specific steps to develop and create a tagline for your.
Sally hogshead and the fascinate test were a 10 on the cultural impact meter. Sally hogsheads new system will provide a test to see yourself as the. For example, the berenstain bears books, which are about 1,000 words long and have an average atos book level of 3. Listen to unlimited audiobooks on the web, ipad, iphone and android. Start with our landmark free personality test, the fascination advantage. So it seems i am a rockstar and who are you exactly. Over the course of her ad career, sally won hundreds of awards for creativity. How to fascinate with sally hogshead posts facebook. Feb 09, 2010 her internationally acclaimed book fascinate. Now sally is launching, that take her system of 7 triggers even further. Get free bonuses when you order your copy at brandfascination. I did read with a highlighter in my hand, which is my habit when im reading books that concern my craft. The worlds first personality assessment rooted in branding the fscore test debuts as a free social media engagement tool around the book s launch. Master marketer sally hogshead reveals the surprising answers, providing readers with a.